Wednesday, May 28, 2008

34' x 29', or so they say

I like Diesel's approach to sales.
1. The jeans, while shelved, are a mixed and jumbled lot; a seemingly random array of denim fashion.

2. The staff will not engage their customers.
They wait for them. They wait for them to seek out their help. They wait for them to need help make meaning out of the perceived chaos.

When a customer seeks out an associate, conversion is staggeringly high (Read your Underhill).

Think about this model for education compared to this one.

Thanks for the inspiration, Kate.

No comments: